Typesetting 101

Typesetting 101

You and your book designer have created an outstanding design for your book pages, and now your book is ready for typesetting. The irony of excellent typesetting is that no one will notice it! Your reader will find it smooth traveling from cover to cover. How exactly...
Setting your book’s retail price

Setting your book’s retail price

Written with help from Renee and Jack Brodie, publishers. Determining your book’s retail price can be nerve-wracking. If it’s too expensive, your book may be priced out of the market. If it’s not expensive enough, you won’t even recover your...
Your publishing name and logo

Your publishing name and logo

Many authors choose a publishing name for publishing their book. A publishing name separates you-the-author from you-the-publisher. Your publishing name can be your own name, a business name, or a corporation. For example, if I publish a book, I might choose...
Why hire a freelance editor?

Why hire a freelance editor?

(Reprinted with permission from Ann Harmer, freelance editor.) You’ve spent months, perhaps years, writing your masterpiece, polishing and perfecting it, and now you’re ready to release it to the world. You even ran it through your spell-checker and...
Getting testimonials and endorsements

Getting testimonials and endorsements

Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need one endorsement to accent a particular feature of your book or product, or whether you need several endorsements to...